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For a school project, I created JUENE™ Skincare—an eco-conscious brand rooted in minimalism, purity, and sustainability. With a sleek logo and one-line packaging illustrations, the design merges upscale aesthetics with simplicity, positioning JUENE™ as a premium yet minimal brand in a crowded market.
The goal was to craft a brand identity for JUENE™, a skincare line focused on minimal ingredients—balancing simplicity with strength. The design aimed to elevate the brand through a visual and conceptual presence that resonates with eco-conscious consumers.
The logo draws from the meaning of “Juene,” the French word for “youth,” and reimagines the fountain of youth as a sleek, modern pictograph.
The packaging features minimal one-line illustrations that reflect simplicity in skincare. The contrast between organic linework and a refined typeface reinforces the brand’s prestige and builds consumer trust in its high-quality, minimalist ingredients.
